Publishing Consultant

Paula's resume reads like a ‘how to succeed in business' manual. She is a young woman who has the Midas touch when it comes to business. Paula finds opportunities and niche markets and capitalises on them – building a name for herself as a successful entrepreneur in the process.

Paula has worked in the media industry for close to 20 years and is only now branching out to other industries and enterprises. She worked for Australia's largest regional newspaper group for just over 10 years – five of those spent in the company's head office as the national features manager. Her position involved dealing with group editors and staff on the ground while liaising with her creative and production teams to ensure the features published were of the highest quality – both from a graphic and editorial perspective. Paula's reputation in the company grew to substantial levels. She expanded the features of the group's newspapers from one or two pages a week to the situation where features quickly overtook the rest of the newspapers in the number of pages produced as well as the amount of revenue brought in. She also incorporated training into her very busy schedule. She had a team of full-timers as well as a long list of freelancers on staff.

Paula left the media group to start a family and take it easy, but within just a few months she got the itch to start working again. This time she decided to try her hand in her own business. She launched a magazine that was distributed throughout Brisbane's influential bayside suburbs. The magazine was such a success that she eventually decided to partner with another magazine to become the largest lifestyle publication now operating in the Sunshine State. Just about every town in Queensland has one of Paula's magazines and along with her two business partners, she runs a company of more than 100 employees.

Starting a magazine from scratch made Paula realise how important it was to work closely with clients to understand what type of campaign would compliment their existing marketing activities to maximise results. And by working alongside her graphic designers, Paula developed an edge on the competition – put simply, she knows what works and what doesn't when it comes to layout and design.

Paula's reason for working with the team at Scales and Tails Australia is simply because she can see the passion and commitment from everyone involved in the project and she knows that it won't be hard to produce a quality product with the knowledge and the experience of the team she put together.

Paula believes the magazine will continue to grow simply because of the commitment each person will give to the project. And the one thing that sets this magazine apart from its competitors is Paula's work ethic … she delivers what she promises.